University of California, Riverside

Undergraduate Business Program

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AGSM interns help to promote film festival

Students have been working in the promotion of the Cinema Culturas Film Fest Inland Empire to be held in mid-October



Students from the UC Riverside A. Gary Anderson Graduate School of Management have provided valuable help for the upcoming Cinema Culturas Film Fest Inland Empire to be held October 17-19 with the opening night at the Fox Theater in Riverside. UCR MBA students have aided marketing and promotion efforts for the event that is committed to promoting the artistic, academic and professional advancements of Hispanics, as well as providing a forum for the variety of cultures, Spanish-speaking and non-Spanish speaking, in the Inland Empire and Southern California.

“Dialogos Americas and its film festival have a similar vision to the AGSM mission statement and the partnership would be a great fit for both institutions,” Cinema Culturas founder Dr. Cony Martinez said. “Cinema Culturas is an inclusive venue that will show films that hope to educate and provoke meaningful discussions to better the outlook of everyone in its community, locally and internationally.”

Martinez, who is a UCR alumnus, has had experience with film festivals as the former Director of Programming for the Riverside International Film Festival. She co-taught Mexican film at UCLA with Dr. Alejandro Pelayo, current director of the Cineteca Nacional, Mexico's national film archive.

“Cinema Culturas Film Fest Inland Empire offers me and the rest of the UCR MBA students participating in this internship program the opportunity to experience the reality of a growing globalized economy,” Martinez said. “This internship is interdisciplinary, allowing us to explore the role of politics, marketing, promotion, culture, and international relations. The interns are not asked to tailor their efforts to the demands of a rigid, hierarchical organizational structure, but to meet weekly in order to brainstorm and evaluate new ideas together.”

Promotion of the event ( with the mixture of AGSM MBA domestic and international students has included collaboration with key organizations such as ProMexico, a department in the General Consulate of Mexico based in Los Angeles. Other key entities involved in the event are the General Consulate of Mexico in San Bernardino and Los Angeles, UC Mexus, the City of Riverside, and California State University, San Bernardino.

The Cinema Culturas Film Fest Inland Empire will showcase award-winning contemporary Mexican films and co-productions with Latin American countries, as well as the United States and European countries, in providing a local forum with a global vision.  The program will include feature-length films, documentaries, shorts, and animated films. A special community component of the festival is its annual student film competition that showcases the best films of local high school and college students and offers film workshops to local youth led by the filmmakers, other film industry professionals, and local academics.

Established in 1972, the University of California Riverside, School of Business Administration, home of the A. Gary Anderson Graduate School of Management, is committed to developing diverse leaders, propelling research-based innovation, promoting sustainable growth within the regional and global economy, and making a difference on a global scale. The School’s academic program offerings include the MBA, Master of Professional Accountancy, Master of Finance and the Flex MBA, which offers day and evening classes to accommodate both working professional and traditional students. For more information, visit or call (951) 827-6200.


News Contact:

Jason Pommier
Contributing Writer 

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