University of California, Riverside

Undergraduate Business Program



SoBA News


Business alumna Vonda Simon returns to UCR to talk about her path to success in the beauty industry.

(April 29, 2013)

On April 26, SeaCliff Beauty founder and CEO Vonda Simon returned to her alma mater to present for the next installment of the Dean's Speaker Series.

Talking about the road she took from being a UCR student (1982 B.S. in Administrative Studies) to becoming a beauty product packaging guru, Simon gave pointers to students on entrepreneurship, what it takes to succeed in the industry, and how to be successful in a male-dominated business world.

"Her success serves as great inspiration for our students aspiring to be future business leaders themselves," said Interim Dean Yunzeng Wang.

Bio: Vonda Simon, the packaging business guru, has been a solid contender in the beauty world developing distinctive and customized packaging options for international clients in the cosmetic, skin care, hair care, and health care industries.  Her journey to the top began after she graduated from University of California, Riverside. Vonda’s inherent interest in the beauty industry drew her to a position selling cosmetic jars and packaging supplies to retail brands like Redken and Sebastian. In a world dominated by men, Vonda was hugely successful in selling for such companies as Calmar and Mobil Oil, becoming very astute to all facets on packaging.  She learned everything about the business from the chemicals that went into making plastic, to the functionality of each component. At TricorBraun one of the world’s largest packaging distributors, Vonda became a top salesperson and once at the top, had no place to go except to take a risk and venture out on her own.  That’s when SeaCliff Beauty Packaging & Laboratories was born.  Her love for her work, and her excitement and passion for the business has earned her respect among heavy hitters in the beauty industry.  Her can-do attitude propels SeaCliff Beauty to offer clients limitless possibilities. If there is a vision, Vonda can make it come to fruition.



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